With its large children’s section and its focus on making the store a friendly, safe, fun-filled place, Crossword attracts many families who normally don’t think of visiting bookstores. The unobtrusive helpful staff assists customers in finding the right books or gifts for the right occasion. Facilities like the Crossword Gift Vouchers, the friendly ‘Return, Exchange & Refunds’ policy, the Cafes within the stores and the unique store experience make it easy and enjoyable for customers to shop at Crossword. Over 4.5 lacs loyal customers are rewarded through the Crossword Book Rewards Program with points, discounts, exclusive discounts & offers and more. ‘eWords’, a monthly e-newsletter with reviews of new books, news about in store events and bestseller lists, is currently mailed to these Members.